Client: Alvarado Laundry
Scope of Work: Brand Identity, Logo Design, Style Guide
Role: Freelance Brand Designer
Modernized a neighborhood laundromat brand to create a welcoming experience, differentiate from competitors, and launch new services.
The Challenge
Following a change in management, the client wanted to reposition the business as more than a standard laundromat, introducing a Fluff and Fold service and updating the space to attract the surrounding community.
The Approach
I used bold color and large-scale graphics to create a strong, recognizable visual presence. Blue conveyed cleanliness and trust, while lighter tones added energy and approachability. Typography, iconography, and signage were aligned to create a consistent, inviting brand experience.
The Outcome
The refreshed brand identity allowed the client to update storefront signage, clearly communicate the new service, and engage the local community more effectively.
Key Takeaway
This project highlights my ability to create bold, memorable brand identities that help local businesses evolve and stand out in competitive markets.