Client: LeftKoast
Scope of Work: Homepage and Creator Page Redesign
Role: Freelance Senior Visual & Brand Designer
A high-end ecommerce homepage and creator experience designed to position LeftKoast as a premium marketplace for independent digital creators.
The Challenge
LeftKoast set out to create a curated ecommerce platform for independent creatives to sell digital products, beginning with books and expanding into additional categories over time. The existing site lacked a clear value proposition, defined calls to action, and structured content to support discovery and trust.
The Approach
I redesigned the homepage and creator page to clearly communicate what LeftKoast is, who it is for, and how it differs from existing marketplaces. The visual direction focused on a cinematic, dark blue palette to establish a premium and trustworthy tone, while allowing featured products and creators to stand out.
Clear calls to action, intentional hierarchy, and curated sections were introduced to guide users through the experience. Accents of blue softened the interface and added warmth, while yellow was used selectively to draw attention to primary actions.
The Outcome
The redesigned pages gave the client a cohesive, investment-ready presentation of the platform. The designs were delivered to development and used to support ongoing product positioning and conversations with potential partners and investors.
Key Takeaway
This project highlights my ability to translate a founder’s vision into a clear, premium digital experience that balances brand storytelling, usability, and business goals.