Laura Apolonio

Experience

Auctane

Senior Visual Designer  |   Austin, TX (Remote)  |  October 2021 – October 2025

• Led brand refresh initiatives across web, print, product packaging, and paid media.
• Served as lead designer on website migration to WordPress, adapting designs to Bootstrap 5 and accessibility standards.
• Partnered with marketing and product teams to design and execute A/B tests focused on performance and usability improvements.
• Designed scalable email templates to improve consistency and engagement across customer touchpoints.
• Built reusable design systems and templates to support ongoing marketing and content needs.

Stamps.com

Senior Graphic Designer  |  El Segundo, CA  |  April 2018 – October 2021

• Led design for major website initiatives, including A/B testing that improved desktop conversion rates up to 9.25 percent and increased mobile conversion by 7 percent.

• Developed creative strategies and campaign concepts across landing pages, paid media, direct mail, and social channels.
• Presented design rationale and UX strategy to product, marketing, and engineering stakeholders.
• Led design for the Stamps.com online store migration to Shopify.
• Collaborated on modernizing the Stamps.com app using Material Design and native iOS patterns.

Graphic Designer  |  April 2016 – March 2018

• Created the ONYX private-label brand, including identity, packaging, and ecommerce experience.

• Designed UX flows, wireframes, and prototypes for web and product initiatives.

• Partnered closely with marketing and development teams to streamline workflows and reduce production timelines.

Graphic Designer / Project Manager  |  Feb 2013 – April 2016

• Designed and launched internal programs and marketing initiatives across four company brands.

• Led improvements to user registration flows for Stamps.com and ShipWorks.

• Supported style guides, responsive layouts, and accessibility considerations across multiple platforms.

30sixty Advertising+Design, Inc.

Freelance Graphic Designer  |  Los Angeles, CA  | July 2012 – Jan 2013

• Created visual concepts for press kits, DVD packaging, licensed merchandise, key art, one-sheets, and logo development.

• Refined Photoshop skills under the mentorship of art directors.

The Center for Visual Communication

Freelance Graphic Designer  |  Northridge, CA  | June 2011 – June 2012

• Managed projects, including writing proposals, meeting clients, forming teams, and producing concept designs.

• Designed a promotional movie poster for a new target audience.